Step inside QiHR — a company under new ownership, a strategy that demands transformation, and an HR team with no room to fail. You're on that team now.
The problem?
HR isn't
ready.
QiHR is a cloud HR software company headquartered in San Francisco, with development centres in Serbia and Mexico. New investors just bought it — and they came in with a clear agenda: new markets, new revenue streams, new levels of performance.
The problem? HR isn't ready. Performance reviews happen once a year, in Excel. The leadership programme hasn't been updated in seven years. Developers are underpaid relative to market, overworked, and leaving fast. There's no employer brand worth speaking of, no HR OKRs, no work management system, no service model. Just people doing everything with no clear plan for anything.
The new owners have given HR exactly 30 days to present a full transformation strategy.
You're on that team now.
IGNIFYHR is a business simulation where you stop being a spectator of HR transformation theory — and start actually doing it. Working alongside a cross-industry team of HR professionals, you'll co-design QiHR's complete HR operating model: objectives, initiative portfolio, work management system, key results, and process redesign. The same sequence used in real transformations. Under real pressure. With a real deadline.
You leave with a framework you've built yourself — and the clarity to run it at your own company.
Strategic moves completed in one day
Years of combined HR transformation experience guiding you
Strategy delivered — yours, for QiHR and beyond
Each move is a strategic step. Together they form a full HR operating system — from diagnosis to execution.
Before you build, you have to be honest. You'll map every HR activity into strategic clusters, assess their importance against QiHR's new business goals, and pressure-test the team's real capacity to deliver. The gap is bigger than anyone's admitted. You'll also run this diagnostic on your own HR function — and leave with a benchmark.
Great HR strategy isn't a list of programmes. It's a set of commitments tied directly to what the business is trying to achieve. You'll learn how to set HR objectives that leadership actually cares about — and can hold you to. Effort without direction is just activity.
Objectives are only as strong as the plan behind them. You'll identify every initiative, project, and action that moves QiHR's HR function from where it is to where it needs to be — structured into a living portfolio that can be managed, adjusted, and tracked.
This is where the system becomes operational. You'll learn how to manage your entire HR portfolio with Kanban: design the board, set WIP limits, structure your weekly stand-up, write a proper card, and run a retrospective that actually changes how you work. A method, not just a philosophy.
The piece that makes strategy honest. You'll define the metrics and target values that prove your work is producing outcomes — and set up the review cadence that keeps the whole system accountable. No vanity metrics. No vague targets. Clear signals of real progress.
A dedicated two-hour online session a few weeks after. You'll identify waste in HR processes, map workflows, and use lean problem-solving frameworks to build a faster, lighter HR function. The operational edge that separates high-performing HR teams from the rest.
One of the most valuable things about the simulation is who's in the room with you. Participants come from different industries, different organisations, different HR backgrounds. That diversity isn't a side note — it's built into the methodology. The best strategies you'll build will come from collisions between people who wouldn't normally be in the same meeting.
You're an HR leader who knows your function needs to move faster — but you haven't had a structured way to redesign it.
You're an HR business partner or specialist who wants to understand how HR transformation actually works in practice, not just in theory.
You're building an HR function in a fast-moving company and you need a strategy framework that can actually keep up.
The exact structure used in QiHR — ready to adapt for your own organisation from day one.
Not just the theory. The ability to write OKRs that connect HR activity to business outcomes — and defend them in front of a leadership team.
You'll have built and run one during the simulation. You'll know exactly how to set it up when you get back to your desk.
How to think about HR work as a portfolio of strategic bets — not a backlog of tasks.
Practical frameworks for identifying inefficiency and redesigning how your team actually works.
Cross-industry peers who've been through the same pressure cooker. These relationships tend to last.
When you start a transformation, it will feel worse before it feels better. Problems and tensions become more visible — and that can be uncomfortable. But when they're visible, you finally have a real chance to solve them.
Jordan Husney, CEO at Parabol
We're finalizing the date. Express your interest and we'll reach out as soon as spots open.
We're finalizing the date. Leave your details and we'll reach out as soon as spots open.