IGNIFY:EX
Research-driven services that measure employee experience, map employer brand perception, and unlock what makes your organization truly attractive to talent — in partnership with Infostud.
EX
Employee Experience Research
EB
Employer Brand Analysis
EBA
Employer Brand Attractiveness
TX
Talent X Partnership
IGNIFY:EX is a specialized research practice focused on employee experience, employer branding, and employer brand attractiveness. We combine rigorous methodology with actionable insight to help organizations understand how they're perceived — both internally by employees and externally by the talent market.
All our services are executed in strategic partnership with Infostud, Serbia's leading HR and recruitment platform — giving you access to the largest domestic dataset on employer brand perception.
Research-first
Every recommendation is grounded in data. No guesswork, no generic playbooks — only evidence-based insights tailored to your reality.
Market-scale data
Through Infostud and Talent X, we tap into Serbia's largest talent pool — giving you perception data no single internal survey can match.
End-to-end capability
From survey design to strategic recommendations, we handle the full research lifecycle so you can focus on action.
Forget annual surveys that collect dust. We use segmentation, driver analysis, and real data to surface the insights that move retention, engagement, and your employer brand.
01
Employee Experience Research
Deep-dive studies that capture how employees feel about their workplace across every touchpoint — from onboarding to daily operations to growth opportunities.
02
Employer Brand Research
Understand how your organization is perceived as an employer — both by your current workforce and the external talent market — and identify the gaps between promise and reality.
03
Employer Brand Attractiveness
Powered by the Talent X methodology, this research reveals where you stand among employers in the market and what specific attributes make you a top employer choice.
Phase 01
Discovery & Scoping
Define what needs to be answered
We define the research objectives, stakeholder landscape, and key questions your organization needs answered — ensuring every study is purposeful and tied to real business outcomes.
Phase 02
Data Collection
Gather insights at scale
Using validated survey instruments and qualitative methods, we gather insights from employees, candidates, and the broader talent market — through both proprietary tools and the Talent X platform.
Phase 03
Analysis & Insight
Transform data into strategic clarity
Advanced analytics — including driver analysis, segmentation, and benchmarking — transform raw data into strategic clarity. We surface the findings that matter, not just the ones that are easy to measure.
Phase 04
Action & Impact
Build a roadmap for real change
We deliver actionable recommendations and help you build a roadmap to strengthen your EX and employer brand — with clear priorities, owners, and measurable success criteria.
All IGNIFY:EX services are executed in partnership with Infostud — Serbia's largest HR, recruitment, and employer branding platform. Through the Talent X research initiative, we bring together the largest domestic survey of employer brand perception, connecting your organization with real candidate insights at scale.
IGNIFY:HR
Research practice and strategic consulting layer. We design the methodology, run the analysis, and translate findings into business recommendations your leadership team can act on immediately.
View IGNIFY:HRInfostud HR Lab
Serbia's leading HR and talent platform, powering the Talent X employer brand attractiveness research. Access to the largest domestic dataset of candidate perceptions and employer rankings.
Visit Infostud HR Lab01
Research-First Approach
Every recommendation is grounded in data. No guesswork, no generic playbooks — only evidence-based insights tailored to your organization's specific reality and competitive context.
02
Market-Scale Data Access
Through Infostud and Talent X, we tap into Serbia's largest talent pool — giving you employer perception data and competitive benchmarking that no single internal survey can deliver.
03
End-to-End Capability
From survey design to strategic recommendations, we handle the full research lifecycle — so you can focus on acting on the insights rather than managing the process of generating them.
04
Local Expertise, Global Standards
Deep understanding of the Serbian and regional labor market, combined with international-grade research methodology and analytical rigor. You get local relevance without sacrificing quality.
IGNIFY:EX
From guesswork to
people intelligence.
IGNIFY:EX enables HR leaders and employer brand teams to understand what their people really think — and what the market sees when they look at your organization as an employer. Through research-grade methodology and strategic partnership with Infostud, we surface the insights that drive retention, strengthen your EVP, and make your employer brand a competitive advantage.